Executive Creative Director
“Don’t be afraid to challenge assumptions, make waves, or do it differently”
About Me
Award-winning Creative Leader with more than 25 years of experience moving brands in pharmaceutical advertising and communications, spanning both professional and consumer audiences. As a passionate and versatile creative visionary and people leader, I believe safe is boring. Authentic brand experiences require the telling of a real story, in a real way, that truly connects your audience to the narrative. My passion is to ignite the spark that challenges assumptions and cuts through the clutter to deliver creative that works.
Therapeutic Category/Brand Experience
My creative leadership experience spans a broad range of therapeutic areas
- Women’s health (AOR and launch agency for 4 oral contraceptives with 2 launches [Generess Fe and Tytulla] and 2 rebrands [Lo Loestrin Fe and Minastrin 24]; an emergency contraceptive [launch of ella]; global and US early positioning work for non-hormonal contraceptives and menopause treatments; additional experience in IUDs, contraceptive patches, hormone replacement, and fertility treatments)
- Ophthalmologic and retinal diseases (AOR for EYLEA [rebrand of 4 indications], EYLEA HD [launch], Visudyne, and Retisert. Additional OTC and Rx eyecare products and treatments: Soothe, Biotrue, Besivance, Alaway, PreserVision, Lumify
- Rare disease (AOR and launch agency for ILARIS across 6 indications (US and global markets). In addition, led the creative team for the US and global promotional efforts for NATPARA, a treatment for hypoparathyroidism
Additional experience: dermatology, dental disease (periodontitis), respiratory/sinus and allergy, HIV, neurology (migraine, multiple sclerosis, Alzheimer’s disease, ADHD, epilepsy, schizophrenia, and Parkinson’s disease), hypertension, diabetes, oncology, depression and anxiety, medical devices, endocrinology, weight loss, and corrective lenses.
