EYLEA
Created, executed, and maintained award-winning re-brand of a multi-indication campaign
Created, executed, and maintained award-winning re-brand of a multi-indication campaign
Created, executed, and maintained award-winning re-brand of a multi-indication campaign
Client: Regeneron
Category: Retinal Disease (4 indications)
AOR Business (HCP)
Brand Re-Launch: “The Visionaries Campaign”
#1 selling anti-VEGF with ˜$5 billion in annual revenue (2020)
Brand Promise: “Lasting Vision Starts Today”
Created, executed, and maintained award-winning re-brand of a multi-indication campaign
Created, executed, and maintained award-winning re-brand of a multi-indication campaign
The EYLEA Visionaries campaign showcases the human impact that early and appropriate treatment for retinal disease can have on patients. The campaign brings to life the tangible benefits to patients, whether it be related to their livelihood, family life, or personal pursuits.
All Indications
Integrated Campaign
Integrated Campaign
Integrated Campaign
Integrated Campaign
Integrated Campaign
