ella
Client: Watson/Actavis
Category: Emergency Contraceptive
AOR Business (HCP & Patient)
Brand Launch: “The Power to Keep Them Apart Campaign”
Brand Promise: "Reduce the Risk"
For the launch of this novel EC, a light-hearted approach was used to announce the availability of this new product while also educating consumers about an important scientific fact that they are often unaware of
2-page Ad
2-page Ad
