Generess Fe
Created and executed the first cause-marketing program for a pharma product, I Am Generess
Client: Watson/Actavis
Category: Oral Contraceptive
AOR Business (HCP & Patient)
Brand Launch “The Pill That Gives Back Campaign”
Brand Promise: “The Pill That Gives Back”
How do you launch a ‘me-too’ product in a crowded and highly genericized market?
Give target patients the opportunity to “give back” to women in less fortunate circumstances: cause-marketing
Integrated Campaign
Promote current deals
Running a holiday sale or weekly special? Definitely promote it here to get customers excited about getting a sweet deal.